Number 3 Social Media Site: Google+ Makes Big Changes

Google+ has announced some major changes to their platform. A new design is being rolled out to users and businesses (Google). Now that Google+ is the number three social network with the total user number up to 170 million (Mashable), it’s time for some big things to happen! Users can now have the capability to create a more customizable look and greater flexibility for posting. Some major updates to the website include:

Content Marketing with eBooks

Social Media Marketers are always looking for ways to boost their marketing efforts.  Let us recommend enhancing your content marketing strategy by integrating ebooks into your Social Media Marketing Program.  For clarification, we agree with Wikipedia’s definition of content strategy as the planning, development, and management of informational content—written or in other media that is readable, understandable, and easily shareable.

Using an ebook enables your company to continue building it’s personal brand as an industry expert or thought leader.  Not to mention, writing and publishing an ebook provides numerous marketing opportunities over-and-above personal branding, regardless of where you fall on the industry expert/thought leadership pendulum.  You can get started by taking advantage of one or a combination of these campaign ideas:

GetGlue: The Conversation Behind Entertainment

Attention all social media junkies, pop culture enthusiasts, conversation fanatics, and iPhone operators–there is a new social media platform with app for you! GetGlue is the latest social media tool and iPhone app that allows you to check-in to the latest entertainment and have conversations with the biggest fans. If you are like me, you cannot wait to talk to your friends about the most recent episode of your favorite show.  Now, the conversation can come to you!

Beware: The 2012 Pink Facebook Scam

One of the newest scams spreading across Facebook is what many are calling “The Pink Facebook Scam.”  As Facebook business page owners scramble to stay on top of the many Facebook changes that have occurred over the last six months, it is easy to be taken in by this scam.

What You Need To Know

Use LinkedIn to Grow Your Professional Network Online

Several weeks ago, we published Five Websites to Build & Nurture Your Professional Network.  This week, I’d like to continue that post by discussing easy techniques for growing your online network via LinkedIn and how to leverage it.  Why LinkedIn?  With over 150 million members in over 200 countries and territories, LinkedIn is the largest professional network online.  Its membership is comprised of C-level executives, entrepreneurs, recruiters, and other professionals.  In addition, LinkedIn boasts over 2 million company pages.   To get started, here are 7 online and offline strategies you can use to grow your LinkedIn network: