Training Programs

Social Media has officially infiltrated every aspect of our day-to-day lives.  Both personally and professionally … it is here to stay.

Businesses must continue to learn new Social Media tools to either expand existing Social Media Programs by adding new strategies and campaigns OR learn how to get their Social Media Program “off the ground” by using Social Media strategies and tools for the first time.

Whichever end of the spectrum your business falls, you need training.

Project Socialize offers a series of customized training programs focused on your business and industry needs:

1. Social Media 101 – What’s Hot?
2. Social Media Marketing: Are You Strategic or Flying by the Seat of Your Pants?
3. Social Media: Effective Communication

Participants leave class empowered to take the next step on their social media journey.  They can now answer these sometimes mystical questions…

• What is social media marketing?
• Why should my company utilize social media marketing?
• Do I really need a social media strategy to get started?
• Is social media safe for my company?

Companies that wish to engage in Social Media cannot enter into Social Media Marketing blindly.  Project Socialize provides training programs that address both the strategic and tactical aspects of Social Media.  The classes listed above address the strategic.  The following classes address a combination of strategic and tactical, hands-on application.  Classes can be taken individually or bundled together for a “Super User” session :

Facebook

1. Facebook Conversion to Timeline
2. Facebook Marketing
3. Introduction to Facebook
4. Understanding Facebook Insights

Twitter

1. Twitter 101: Ready… Set… Tweet!
2. Twitter Marketing

Additional Training Courses

1. LinkedIn Introduction
2. So You Want to Start a Blog: Content Marketing
3. Internet and Social Media Security
4. Social Media Etiquette
5. Networking on Steroids: A Social Media How-To (formally Job Search on Steroids: A Social Media How-To)

Project Socialize offers courses designed to help businesses evaluate their Social Media Program needs.  Prior to hiring a social media strategist, intern, or community manager, companies have elected to register for the Social Media Coaching Program.

Participants learn how to:

• Tie Social Media Objectives to Business Goals
• Identify their Target Market and the Markets Online Behavior
• Select Social Media Strategies that Work
• Determine your Technology Needs
• What are our Key Performance Indicators
• Define the Social Media Process
• Create a Social Media Implementation Plan