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Social Media Coaching

What is Social Media Coaching?

Professional coaching, is the practice of supporting an individual, referred to as a coachee or client, through the process of achieving a specific personal or professional result.  Project Socialize has set a goal to increase our work with start-ups, solo-preneurs, and non-profit organizations to develop an effective social media plan with actionable strategies.

Is Coaching Right for our Company?

First, your company must recognize the need for social media integration into its current Marketing Plan.  To continue marketing using traditional “pull” strategies ONLY without recognizing the power and need for social media is a recipe for disaster.

Second, your company must recognize the need for strategic integration of social media.  Many companies make the mistake of viewing their personal social media usage the same as their professional social media usage.  Instead of strategic implementation, they jump into social media usage without a Social Media Plan.

Third, your company must recognize that there is ALWAYS a cost to use social media and be willing to invest.  That cost may be opportunity cost – current employee time invested or actual costs – hiring an employee or consultant.

If your company both understands and agrees with these key concepts, then Social Media Coaching is right for you!

How Does Social Media Coaching Work?

Coachees are assigned pre-work that must be completed prior to the first session.  Upon completing the pre-work, coachees attend seven (7) sessions where they proceed through a different module.  Coachees are responsible for completing assignments upon the completion of each module.  At the end of the program, your business will be equipped with an actionable Social Media Plan with realistic metrics.

What Will We Learn?

The Social Media Coaching Program occurs in seven (7) modules with pre-work and homework required for each.  The modules include:

  1. Tying Social Media Objectives to Business Goals
  2. Identifying my Target Market and their Online Behavior
  3. Selecting Social Media Strategies that Work
  4. Determining our Technology Needs
  5. What are our Key Performance Indicators
  6. Defining the Social Media Process
  7. Creating a Social Media Implementation Plan
The Social Media Coaching Program includes a post Program review.  During the review, Program participants receive a thorough review of  their Social Media Plan and all deliverables.  This one-hour consultation, filled with additional Social Media tips and advice, will ensure that your company is equipped to move on to the next step – Implementation of the Social Media Plan.

How Are Sessions Conducted?

Each session is held via phone or SKYPE with email and phone support in between.  We offer one-on-one sessions AND group coaching sessions.  Contact Project Socialize for details.